Accounts

What Is the Difference between P and L and Balance Sheet? – A Founders Guide to Understanding Your Business like a CFO.

Every startup founder or SME owner in India ultimately reaches a point at which they find themselves, whether it is during a funding meeting,...

How to write high‑performing Google Ad copy: A strategic paper for Indian marketers and business owners.

INTRODUCTION – THE 3-SECOND ELEVATOR PITCH If you had to sell your product in three seconds, could you do it? This is roughly the amount of...

The Ultimate Internal Audit Checklist: 5 Essential Steps for Breakthrough Statutory Audit Readiness in Q4

Anil, let's talk about the final quarter. You are running a retail chain in India—that is, you are not only managing retail inventory on the...